Are your Xerox® Supplies genuine?

Posted by Jared Johnson on

Are your Xerox® Supplies genuine?

Look for the Xerox Authentication Label.

Xerox® Brand Protection

Don’t be fooled.

Sellers of counterfeit or tampered supplies often confuse

or mislead you into thinking you are buying genuine

Xerox® supplies. Offers or advertisements that appear too

good to be true, most likely are.

Don’t be negatively impacted by inferior print quality, damage

to the printer, additional service costs and potential health and

safety risks.

Is it genuine Xerox®?

Look for a special security label. This authentication label

is a small, Xerox®-branded holographic label used to verify

the authenticity of the product as “genuine Xerox®”. It has a

unique serial number and multiple layers of security to

prevent counterfeiting.

©2014 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of

Xerox Corporation in the United States and/or other countries. 08/14 BR11144-ENGB

The labels of your toner and solid ink cartons will have

the following features:

• Unique serial number and barcode printed on every label

• Background changes to read: “GENUINE,”


depending on viewing angle

Previous Label New Label

Suspicious Label Characteristics

Counterfeit or tampered supply items may look authentic but

the flaws will be noticeable if you look for them. Below are

some common characteristics:

What to do if you encounter a suspicious product.

If you have concerns regarding the authenticity of a product,

we encourage you to return the supply items to the point of

sale for replacement or refund. To report suspicious activities

or if you have additional questions or concerns, please contact:

Xerox Corporate Security, 24 hour availability

Call 1-866-979-8222 (Internationally: 0044 (0) 1707 353250)

or email us at

Information provided will be handled confidentially




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