Are your Xerox® Supplies genuine?
Look for the Xerox Authentication Label.
Xerox® Brand Protection
Don’t be fooled.
Sellers of counterfeit or tampered supplies often confuse
or mislead you into thinking you are buying genuine
Xerox® supplies. Offers or advertisements that appear too
good to be true, most likely are.
Don’t be negatively impacted by inferior print quality, damage
to the printer, additional service costs and potential health and
Is it genuine Xerox®?
Look for a special security label. This authentication label
is a small, Xerox®-branded holographic label used to verify
the authenticity of the product as “genuine Xerox®”. It has a
unique serial number and multiple layers of security to
©2014 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of
Xerox Corporation in the United States and/or other countries. 08/14 BR11144-ENGB
The labels of your toner and solid ink cartons will have
the following features:
• Unique serial number and barcode printed on every label
• Background changes to read: “GENUINE,”
“ORIGINAL,” “AUTÊNTICO” or “VÉRITABLE”
depending on viewing angle
Previous Label New Label
Suspicious Label Characteristics
Counterfeit or tampered supply items may look authentic but
the flaws will be noticeable if you look for them. Below are
some common characteristics:
What to do if you encounter a suspicious product.
If you have concerns regarding the authenticity of a product,
we encourage you to return the supply items to the point of
sale for replacement or refund. To report suspicious activities
or if you have additional questions or concerns, please contact:
Xerox Corporate Security, 24 hour availability
Call 1-866-979-8222 (Internationally: 0044 (0) 1707 353250)
or email us at BrandProtectionInvestigations@xerox.com
Information provided will be handled confidentially